I'm an independent Digital Strategist & Designer and this is my playground. Keep in touch, Hugo.

dxd talks

dxd talks 2016

First time ever at Faculdade de Belas-Artes (Faculty of Fine Arts of the University of Lisbon) in Lisbon. I had the privilege to be invited to give a talk in the second edition of the dxd talks, and boy did I liked it.

During 2015 I’ve been intensively working as Lead Designer of the Calouste Gulbenkian Foundation online transformation (to be launch soon). Basically, merging the experience of dozens of different websites into one. I won’t talk too much about it, since this deserves a whole new post in the right time. I want to focus in the event itself. My talk was about the challenges and learnings of working in big projects, so I wanted to share some findings (good and bad) of my personal experience. The topics were broad: people, corporate politics, team, project management, UX, financials, and some under the hood and not so flashy topics (like making friends during the process).

Here are some reasons why I loved it so much:

  1. I got the chance to speak about something that I feel so passionate
  2. I got the chance to share knowledge
  3. I got the chance to answer questions from students, as well as from established professionals
  4. I got the chance to share the stage with Leo Xavier, who I have the most profound respect
  5. I got the chance to see how Tiago Machado and his team are putting some fresh ideas inside a traditional institution

I often use the expression “open-source of knowledge”. That’s my moto. I truly believe that if we share, we grow. And if you missed it, you’ll have another dxd talk next month. I will go, and so should you.

WordCamp Europe – Video

So here it is. My talk at WordCamp Europe. Hope you enjoy it as much as I did doing it.

Books to Enhance your Creativity


After a very successful talk in the 2014 WordCamp Europe I got a lot of request for reading recommendations about creativity. Instead of anwsering to each one of you individually I decided to group all the info into one post so more people can benefit from it.

So, here are some of the books that I really recommend:

Speaker at WordCamp Europe 2014

WordCamp Europe 2014

I’m proud to announce that I’ll be speaking at the 2014 WordCamp Europe in Sofia, Bulgaria. This is the biggest WordCamp with more than 1.000 attendees expected, and one of the biggest technology conferences. Me, I’ll be talking about creativity and our brains. What else.

WordCamp Porto 2013

Hugo Fernandes WordCamp

Last weekend I was honored to give a talk in the 2013 WordCamp Portugal, an event that brings people together with one common goal: WordPress. For the first time Porto held the event and an amazing team made it happen. Let me publicly thank everyone involved. You guys really nailed it.

But it wouldn’t be fair to resume everything around WordPress. No, to me it was much more than. It was about being with awesome people, great friends, eat, drink and learn. Could I ask for more? I don’t think so.