5 content strategy guidelines to follow

Although I’m not the author, I must share and record in this blog 5 topics that Brad talks in his article on Smashing Magazine:

1. Why is it important to convey this message? This speaks to purpose.
2. Where on the website should the message appear? This speaks to context.
3. Who is the audience? This speaks to the precision of the message.
4. What are we trying to say? This speaks to clarity.
5. How do we convey and sequence the information for maximum impact? This speaks to persuasiveness.

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